web development Trends

The world of web development in USA has always been changing. Nothing looks, feels, and works the way it did 20 years ago. Not even 10 or 5 years ago. We went from Bland Tech’s heavy sites to websites that are interactive, colorful, and fast. Although the changes seem effortless, all of this didn’t happen overnight. We’ve gotten to this point by trial and error. 


Sometimes we make the right choice by following an in-demand development approach whereas sometimes we do the exact opposite. That’s why it’s vital to expand your knowledge and experience to decide what is actually worth your time and what is not. Remember it’s not about “Jack of all trades”. But instead focusing on the right stuff to learn.


We are going to tell you about the biggest web development trends in USA that you should look out for in 2023. So, buckle up your belts and get ready to excel!

AI-Driven Development

The first trend we will talk about is AI-Driven Development. With the recent boom of AI tools in the world of custom web development  in USA , it raises the question of whether AI will replace us all. And the answer to that question is “No, not really”.

At least not for now, but one thing you can expect this year, or in coming years is that more technology is made with the intention of assisting developers. Although these AI tools sound cool, but you need to implement a hybrid strategy.

According to the  Capgemini research of 400 supervisors, It can be seen that using AI in retail has boosted the customer satisfaction level. And at the same spot, it reduced the user churn rate. 

  • AI Chatbots

We obviously cannot forget the biggest thing since sliced bread that goes by “ChatGPT”. This technology spans much further than just code.  Essentially, it is a chatbot that can answer any question your heart desires. 

They may sound amazing to you, but they also come with a lot of flaws. Such as fixing your bugs and giving you more in return, occasionally not concisely and there’s a lot more. On the other hand, It can take the user experience to another level, increase site traffic, create classy content, and help you in landing your dream job too!

  • AI Conversational Assistants

AI Conversational Assistants are already in the market and bringing profit too. GitHub co-pilot is a shining example of that. It will make your life 10 times easier just by writing lines of code and even full-blown functions, all from the context of your comments and that’s just one example.

This trend can be implemented in your business. Boosts your revenue, Increases customer satisfaction, assists with lead generation, and helps customers to buy the right products. Well, It is something that will stay, especially in 2023. So, start learning and utilizing this in your business and web development processes to enhance coding efficiency and automate tasks.

Progressive Web Applications (PWAs)

The most impressive trend to follow in custom web development is progressive web applications. For those who don’t know, it is the process of building websites that can also function as web apps. They offer an app-like experience with offline access, push notifications, and device integration. 

Many big companies and brands used PWAs to emphasize user experience (UX) and an attractive user interface (UI). These include Starbucks, Twitter, Amazon, Instagram, Uber, and many more like this.  Even “Netflix” designed its own web app, which gained more popularity among its fans. Google and Youtube have launched their own web apps (Youtube Music and Google News).

Progressive Web Application

Now, let’s dive into the benefits of PWA development and see what positive changes it brings to users, developers, and business owners:

  • Short loading time
  • Offline app usage
  • Instant updates
  • Smooth Installation
  • Progressive enhancement
  • Costs saving
  • Reduce bounce rates (High user engagement)
  • Save device power & storage


Following this multi-experience website development trend, you can stay ahead of your competitor by providing a more valuable and reliable user experience.  

Responsive Site Design — Adapt to any device

The hottest trend in the USA of custom web development is Responsive site design and content creation. In today’s era of mobile phones, consumers need mobile-friendly content and websites. That’s when the Responsive site design trend comes into the market. It is all about ensuring that your websites and web apps are accessible, user-friendly & adapt to any mobile size and resolution.

A study of The State of Personalization Report shows that 62% of users say that a business will lose its loyal customers if a brand offers an unpersonalized web design. By implementing this, you can reach and engage with your audience easily, regardless of the devices they prefer. Which in turn builds the standard reputation of your brand too.

Responsive Website Design

When a website is responsive, it automatically adjusts its layout, content, and elements according to the screen. Images should be optimized and low in size. Ensure that element’s design does not affect the speed of the website. 

Motion UI — Makes website smoother

The third trend you should be aware of is Motion UI. The term “Motion UI” refers to Animations, Transitions, and other dynamic animated features in websites to enhance user interaction and engagement. It shortens and speeds up the UI design process. 

Web design is not all about fancy pictures and buttons. It’s about an initiative interface that users will love. With Motion UI, developers can make smooth animations, transitions, and interactive interfaces which results in faster and mobile-friendly websites. Even it reacts to the users with catchy animations, which reduces bounce rate and enhances user engagement.

Also, Motion UI improves the search ranking factors of your site. It is the most modern trend of custom web development in 2023. It is based on comprehensive research so, when you properly implement it in the website, it can boost the webpage conversion rate quickly.

According to a study, there are only 15 seconds required to gain the attention of the visitor and Motion UI is a great way to help businesses grab the attention of their targeted audience. 

Serverless Architecture — No server, no problem

The second last web trend to look out for in 2023 is Serverless Architecture. Serverless architecture is a procedure for developers to set up and run applications and services without having to worry about the underlying infrastructure. For those who don’t know about the underlying infrastructure. It is the necessary support and structure for the overall system to function effectively and smoothly.

The servers that you would normally need to host your applications. Hence, serverless. No, this doesn’t mean that the server just poofs and disappears. They’re still there, the only difference is that you don’t have to manage them anymore. It would be done to different Cloud providers that provision servers to run your applications, databases, and storage systems without you having to worry about a thing. 

Nowadays, you have tons of Ops to choose from like AWS, Lambda, Microsoft Azzurri, and  Google Cloud, etc. And that’s not even the best part. The main pros of this approach are as follows:

  • Enhanced Scalability
  • Costs Effectiveness
  • Entrusted Maintenance

With this, serverless architecture is becoming more popular. Agencies and firms are opening up more data centers around the world. That means instead of deploying your application server to one data center you have the ability to deploy it to many servers all around the World. This in turn, gets you closer to your clients or users and creates a much smoother experience for them. (due to a shorter client-server)

 In short, a serverless architecture helps developers and businesses to cut the responsibilities to third-party providers.

Type Safety with Typescript — Kill errors on the spot

So, let’s talk about the crucial and the last web trend, end-to-end type safety with typescript. Typescript itself is a property in a program that ensures that all the value types are known at build time, helping you to kill bugs before the program even runs

This is something that you get automatically when using typescript in your program but achieving end-to-end type safety is a whole new story. This is achieved when your whole program interacts together in a type-safe way. 

When you’re forced to specifically declare a type to each variable, it becomes easy for you and other developers to understand the intended behavior of your code. Not only that but it saves your time by catching the errors early in the development process. 

This becomes even more complicated when you’re working on a massive or complex project. Type Safety is one of the biggest issues that developers had with JavaScript and TypeScript seemed to solve this issue for them.  

Wrapping up

Nowadays, custom web development is getting very popular which makes it even harder for employers to make out, which candidate is actually worth the opportunity. As a developer, you have to find ways to stand out from all the junior developers. If not, you will simply get left behind. 

As the need and expectations of online consumers are increasing day by day, it’s important to stay ahead in the world of custom web development trends. Either by using PWAs or AMPs. Just ensure that your website is attracting the right customers and a targeted audience. 

Last but not least — don’t opt for everything. Grab and follow the right things. You see, staying on top of the industry is more important than infinite frameworks tools. We hope you find this article helpful. If you have any questions, feel free to contact DevBatch Team. 

We are just one click away from assisting you and helping you embrace the power of latest web development trends!