Top 6 E-commerce Business Intelligence Tools in 2023

The e-commerce industry is competitive, and you need to stay ahead of the curve. That’s where business intelligence (BI) tools come in — they help you make informed decisions and track your performance. But with so many BI tools out there, how do you choose the right one for your business?

We’ve done the research and gathered together a list of the top 6 ecommerce business intelligence tools for 2023. You can use this guide to compare different options, look at pricing models, and decide which tool is right for your needs.

From data visualization to forecasting demand and tracking customer behavior, these next-generation BI tools offer powerful analytics that will help you make better decisions in real time. Keep reading to discover what these tools can do for your e-commerce business.

What Is E-commerce Business Intelligence?

The success of any e-commerce business can depend on making the right decisions and taking full advantage of the available data. That’s why the use of e-commerce business intelligence tools is so important. E-commerce business intelligence (BI) tools are software solutions that help you collect, organize, and analyze data from different sources to gain insights into your business performance and customer behavior.

These tools let you access real-time data from multiple sources (like web traffic, social media interactions, sales data, and more) in one convenient place. That way, you can quickly identify trends, spot problems, and make effective decisions to improve your overall e-commerce strategy. Plus, with features like predictive analytics and automated reporting, you don’t have to spend time manually collecting data yourself – these tools do the work for you!

So if you want to get the most out of your e-commerce store in 2023, BI tools are an essential part of driving success. Keep reading to learn about the top six BI tools this year!

1. Tableau: Data Visualization and Analytics

When it comes to making the most of your data, Tableau is a great option. With its interactive visualizations and in-depth analytics, this business intelligence tool allows you to make informed decisions quickly. It allows you to see trends over time, spot outliers, and identify patterns in your data. This makes it easier to analyze complex information and make better-informed business decisions.

Tableau also enables you to create custom views and dashboards that are tailored to your company’s needs. It can be used on multiple platforms, including mobile, desktop, and web-based applications. You can also share your findings with others through various online tools like Excel and PowerPoint.

The tool also includes a range of analytical tools—such as filters and calculations—that will help you uncover new insights from your data. This helps you gain a deeper understanding of how customers interact with your products or services. By utilizing Tableau’s powerful analytical capabilities, you can make sure that your e-commerce business is making the most of its data.

Tableau: Data Visualization and Analytics

2. Microsoft Power BI: Analyze and Share Insights

You might not have heard of Microsoft Power BI, but it’s becoming one of the top e-commerce business intelligence tools in 2023.

What Microsoft Power does?

Power BI lets you analyze data from multiple sources, such as Salesforce and Google Analytics, to get deeper insights into your customer and sales trends. With it, you can easily filter out any extraneous data so you can focus on the most relevant aspects of a report. Plus, it makes sharing those insights simple with easy-to-understand visuals and dashboards.

Why Power BI?

The main advantage of Power BI is that it helps you understand your customer behavior faster and better. For example, if you’re analyzing website traffic reports for your e-commerce store, you can quickly filter out any visits from customers outside the US so that you can focus on the ones from US customers only. And if you ever need to drill down further into a data set to get more detailed insights, you can easily do that too.

Plus, with Power BI’s huge library of data connectors and customizable visualizations, creating custom reports for any purpose is quick and easy — no matter what type of data sets you’re working with. So there’s no reason why this shouldn’t be one of your top e-commerce business intelligence tools in 2023!

3. Oracle BI Publisher: Create and Manage Reports

Oracle BI Publisher is one of the top e-commerce business intelligence tools in 2023. It helps you create and manage reports quickly and easily but can be confusing to learn.

So why might you want to use Oracle BI Publisher? Well, it can help you create better and more comprehensive reports. It also offers a range of pre-built report templates that will let you get up and running quickly. And best of all, you can centralize your reports in one place for better control.

Here are some of the great features offered by Oracle BI Publisher:

  • Easy-to-use user interface that lets you quickly create reports
  • Ability to design custom layouts for different types of data
  • Automated scheduling makes it simple to send reports out at scheduled intervals
  • Ability to query multiple databases from a single report
  • Simple integration with other Oracle applications like EBS, JDE, and PeopleSoft
  • A range of powerful report formatting options, including charts and graphs

With Oracle BI Publisher, creating and managing reports is easy – even if you’re new to using e-commerce business intelligence tools. You’ll save time on report creation thanks to powerful automation features, and make your work easier with the ability to query multiple databases from a single report.

Oracle BI Publisher: Create and Manage Reports

4. Looker: Transform Your Business With AI-driven Insights

Looker is arguably one of the most advanced business intelligence tools on the market. It has an intuitive, user-friendly interface that enables users to unlock valuable insights from their data and make decisions with confidence. One of its best features is its powerful AI-driven capabilities, which will help you transform your e-commerce business.

AI-driven insights

Looker’s AI-driven insights provide users with predictive analytics and real-time notifications about customer behavior trends, changes in the marketplace, and much more. This makes it easier for them to make data-driven decisions quickly and accurately, allowing them to take advantage of market opportunities as soon as they arise.

Automated reports

Looker also comes with automated reporting features which are perfect for e-commerce businesses that need real-time access to accurate data. You can easily create reports in minutes and get notified when key performance metrics change or when new trends emerge in your industry.

Predictive analytics

Finally, Looker’s predictive analytics capabilities use machine learning algorithms to forecast future outcomes and potential risks with unprecedented accuracy. This allows you to be proactive rather than reactive with your e-commerce business decisions so that you can stay ahead of the competition and maximize ROI.

5. Klipfolio: Business dashboard & analytics software 

Klipfolio is a cloud-based business intelligence and dashboard tool that enables e-commerce businesses to track key performance indicators (KPIs) and monitor their performance in real time. It allows users to create custom dashboards and visualizations that help identify trends and patterns in sales, customer behavior, and inventory management.

 Business dashboard & analytics software 

6. Domo: Automate and Streamline Data Workflows

At number 6, we have Domo—a cloud-based business intelligence tool designed for data experts and non-technical professionals alike. It helps teams to automate and streamline their data workflows from beginning to end—delivering the insight they need in an easy-to-digest format.

Specifically, Domo helps you:

  1. Organize and store data securely in the cloud
  2. Create live dashboards that help you see what’s happening at any point in time
  3. Automate powerful reports with detailed visualizations that help you make sense of it all
  4. Collaborate across departments easily to ensure everyone is on the same page

Domo is tailored to the needs of e-commerce businesses, helping users quickly understand their customer’s behavior and preferences, identify trends in spending and sales volumes, track their performance against goals, and much more. All of this helps to improve customer experience, reduce costs, and make better-informed decisions in real-time as your company grows.


In conclusion, the right e-commerce business intelligence tools can be incredibly powerful. With the right data, analysis, and insight, you have the potential to make well-informed decisions, develop more efficient strategies and boost your sales.

It’s important to find the right tool that meets your specific needs. Whether you’re looking for a comprehensive analytics and reporting platform, a customer segmentation system, or a marketing automation tool, there’s an option that can help you achieve your goals.

Ultimately, the top 6 e-commerce business intelligence tools in 2023 give you the power to improve how you manage your e-commerce business and make it more successful. With the right analytics tools in place, you can take your e-commerce business to the next level.

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