App Development - Benefits and Future of Native vs. Cross Platform
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Application development has become so vast that one cannot simply enter the market and get an app made. There is a deep research and analysis involved that helps you determine what kind of app you will get? What platform it would be launched for? Should it be a simple app or an intricate app? All these app development companies are mastering a skill or selecting a platform exclusively to be able to perform/compete well in the market.

Mobile App Development Marketing Trend

Mobile apps development business is booming and progressing to evolve year after year. We are seeing that mobile app market is maturing from smartphone and tablets. There was also an increased focus on app analytics and marketing. As you know 2015 is hitting our calendar now and everyone is curiously looking forward to see the new changes in the mobile industry. As one of the leading mobile app developers, we’re all prepped and excited for upcoming mobile app development.

The mobile development is mainly distributed in two sections i.e. native application development and cross-platform development. Any application that is developed has a thorough history of research and analysis by the developers, to ensure what platform would provide the leverage to use the entire set of functionality including the hardware and the software. The development also has specific challenges caused by the fragmentation of two major Platforms. In order to tackle this challenge, you may have to understand the advantages and disadvantages of each platform.

Native Mobile App Development

Those who are used to traditional ways of development or are looking to focus on a single platform at any particular time, the best way to go about is native application development. The best part about native application development is the usage of that particular operating system to its full. For example, the GPS functionality and camera work best via native apps as compared to web apps or cross-platform apps. Moreover, the integration with internal apps like email, calendar and contacts become absolutely hassle free. No matter what operating system you’re developing on such as iOS, Android, BlackBerry and Windows, native applications are always operating system centered and sharply integrated and provide a commendable user experience. Native apps provide great visibility as they create an icon on te main logo screen.  The biggest advantage is that you do not need the Internet for these apps; they will run absolutely fine like built-in apps. However, the only concern is time because native apps take the longer time to be developed as compared to cross-platform applications. Each platform would require multiple versions of the same application and a lot of maintenance is required in terms of regular updates but the app would run very smoothly.

Cross Platform Mobile App Development

For Cross platform applications, the app development companies are using various technologies including Phonegap, Sencha Touch, HTML5, Appcelerator Titanium. There is a simple rule for Cross platform apps, “write once use several times???. The Same code can be used on multiple platforms but this requires a lot of customization to be able to match each platform’s individual requirements. HTML5 seems to be ruling the market due to its dynamic usage for building apps with different run times, patterns and frameworks.  Apps designed using HTML5 are media rich apps with excellent video and audio functionalities. Appcelerator provides developers with a platform to build native apps for all operating systems and the mobile web applications.  You can even have the hardware-based apps and all data can be stored on devices just like the native apps.  You get to save a lot of time by using the cross-platform approach but it comes with a lot of testing and several stage developments to ensure seamless integration of the apps with devices.

Both native and cross platform development have their own advantages and disadvantages. The key factor is to decide what approach would work according to the level of the app, type of business and time constraints.

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